AI and Salesforce trainer and O’Reilly author. Has taught well over 500,000 global learners on major platforms such as edX, LinkedIn Learning, Pearson, and Udemy.
Live exam prep for the Claude certification. Prompting and output evaluation, choosing the right model, and governing responsible use, ordered by exam weight.
Get comfortable with AI through everyday tasks: polished social posts, client emails and texts, and careful document review. Guided practice, plain language, and no coding required.
Mondays. Class times for each cohort are on the course page.
Build practical AI workflows with prompt and context engineering, memory, agent teams, and reusable blueprints. Learn how to give AI clear instructions, check its work, and keep a person in control.
Wednesdays. Class times for each cohort are on the course page.
Technical preparation for architects with hands-on Claude experience. Work through agent design, MCP tool boundaries, Claude Code workflows, structured output, and reliability.
NVIDIA Certified Associate: Generative AI & LLMs (NCA-GENL)
Join the waitlist for future live training.
Understand generative AI and large language models while preparing for the NVIDIA certification. The course is being retooled as the underlying technology changes.
Live prep for the IAPP AIGP. Governance foundations, the EU AI Act and NIST AI RMF landscape, and governing AI across development, deployment, and use. No legal background required.
Technical preparation for developers building Claude applications, integrations, and agents. Practice with APIs, tools and MCP, context, testing, and security across a three-week outline.
Free self-assessment scorecards for certification exams, plus Velza skills assessments. Rate your confidence topic by topic and see what to strengthen first.
Mike is an AI and Salesforce trainer and O'Reilly author who resides in the Nashville, Tennessee area. He has taught well over 500,000 global learners on major platforms such as edX, LinkedIn Learning, Pearson, and Udemy. He authored the Salesforce Certified Platform Administrator Study Guide with O'Reilly and built the first generative AI course on edX.
Velza is the consulting and training arm of that work: customized video courses, in-platform help systems, and hands-on implementations for teams shipping into the modern Salesforce and AI stack. Engagements aim at one outcome, a working surface and a team that can run it.
Delivery is not a solo act. Velza runs consulting engagements with a team spanning development, implementation, and project management, so builds ship on schedule rather than waiting on one person's calendar.
✦ Focus areas
Where Velza spends its time
AI workflow engineering: agent workflow design, context and memory management, evaluation and testing, and harness engineering. These skills carry across whatever platform you run.
Consulting and implementation for teams that need a working surface rather than a strategy deck: custom video courses, in-platform help systems, and hands-on builds.
Salesforce and Agentforce: Agentforce 360 (subagents, actions, instructions, Agent Script, Agent Builder, Voice, Intelligent Context), Data 360, Customer 360, Slack as the engagement layer, and Headless 360.
Clients range from small teams to large enterprise platform companies that need the modern stack delivered, not just explained.
AI-first companies
Training your platform's users so they actually use the platform
For SaaS and AI-first product teams shipping complex platforms. Our team produces high-quality video courses, in-platform help systems, and onboarding sequences your customers consume in their first 30 days. Built for small, medium, and large enterprise platform companies that need activation up and support cost down.
Plus MCPs, the Agent API, and Agent Script. We build and deliver training on the latest Salesforce surface, not the 2-years-stale version your competitors are still teaching.
Hands-on Agentforce delivery for teams who need the modern Salesforce + AI stack shipped, not just explained. Agentforce 360 rollouts, Headless 360 surfaces, Agent Script and Agent Builder work, Slack-side agent invocation, AI agent workflows, evals, and harness engineering. Scoped engagements end in a working surface and a team that can run it.
Cloud-specific delivery across the Salesforce ecosystem
Implementation work across the Salesforce cloud lineup. Deep expertise in Financial Services Cloud, Nonprofit Success Pack and Nonprofit Cloud, Sales Cloud, Service Cloud, and Health Cloud. Configuration, data model, automation, integrations, and the change management to make adoption stick.
The modern Salesforce and AI surface, the parts most teams haven't shipped yet.
Governance & Trust
Compliant by design, ready for what's next. Honors the regulatory floor your org already lives under (SOC 2, HIPAA, GDPR, FERPA where applicable) and prepares for what's coming: EU AI Act, NIST AI RMF alignment, emerging US state AI rules, and Salesforce trust and shield requirements for Agentforce. Audit trails, scoped permissions, data residency, and humans-at-the-helm wherever the model takes consequential action.
Agentforce 360 + Headless 360
Subagents, actions, and instructions, with Agent Builder, Agent Script (ASL), Agentforce Voice, and Intelligent Context grounded in Data 360. Headless 360 (announced at TDX 2026) makes the same surface invokable from any client through the API, MCP, and Agent Script. Slack-native, no browser required.
Multi-cloud integrations
Connectivity between Salesforce, AWS, GCP, Azure, Cloudflare, Oracle, and AI providers. Identity, data movement, and event flow across cloud boundaries.
Real-world AI workflows
Agent Workflow Design and Context Engineering applied to actual business processes. Humans-at-the-helm at every consequential decision point.
Evals
Quality measurement for agent and AI outputs using established benchmarks and task-specific eval suites, so you ship with evidence instead of vibes.
Harness engineering
The scaffolding around the model: tool wiring, retrieval, guardrails, observability. The harness is what determines whether an agent is useful or a toy.
Context & memory management
Designing what an agent knows, what it remembers across sessions, and what it should forget. Context windows, retrieval, scoped memory, and the policies that keep agents accurate as the conversation grows.
Salesforce Systems Thinking
The four systems wired together as one surface:
Context: Data 360
Work: Customer 360
Agency: Agentforce 360
Engagement: Slack
The agent gets the data, the workflow, and the action. Humans-at-the-helm across all surfaces and touchpoints.
✦ Seat Licensing
SCORM and TinCan ready, custom-priced
What most platforms underestimate until they're shipping: getting training into your existing LMS or learning surface is a delivery problem, not just a content problem. SCORM and TinCan (xAPI) compliance, single sign-on, completion reporting, and seat governance are where projects stall, often long after the videos are ready.
We have shipped both sides of this: institutional seat licensing at university scale, and training delivered inside platform companies' own products. The tradeoffs differ; the delivery rigor is the same.
✦ Two ways we deliver
White-label LMS we host: branded portal, seat management, completion analytics, all maintained by Velza.
SCORM and TinCan compliant packages: drop-in modules that plug into your existing LMS (Moodle, Canvas, Cornerstone, Workday Learning, Docebo, custom).
Custom pricing based on cohort size, content depth, and delivery surface.